Meet Stan

Marketing

Vivisimo needed a campaign that would explain how its search engine worked without using esoteric terms and getting bogged down in confusing explanations of how its product could benefit potential clients. Enter Stan – an original cartoon mascot designed specifically for Vivisimo.

I created the original idea, graphics and basic story line for Stan to facilitate an explanation of the Velocity search engine Vivisimo offers. A high-risk proposition, considering it was the first time a light-hearted approach was used in the enterprise search market; Stan was a perfect blend of information, engagement, and fun. Our team created a cartoon character the everyday person could relate to - and a new way of doing enterprise search market advertising.

With his own website, Stan also appeared in banner ads on Vivisimo’s homepage. He starred in videos that presented him in the midst of common business problems and offered the solution of Vivisimo Velocity Enterprise Search. Stan’s website was focused around the slogan “Meet Stan” and included his videos, FAQS, blog, as well as contact information for Vivisimo.