Byrdfree | Byrdfree

Identity

Life’s toughest financial situations require assistance from a company clients know they can trust to work with an elegant ease and effectiveness. Byrdfree | Byrdfree is a start-up financial group that focuses on a simple three step plan that does just that - and they needed a logo to prove it. Asking for a logo that established an abundance of trust while remaining elegant, I worked with Byrdfree | Byrdfree to create a visual identity that portrayed those aspects using an abstract image of a bird.

Focusing on the request for elegance in the logo, I began to experiment with the image of two birds in flight. The Byrdfree | Byrdfree logo had to convey the presence of trust in a customer-company relationship so I worked with the image of the birds and the varying line widths on individual letters of the font to develop a logo that was creative, clear and memorable.

The design process included concept sketches, Illustrator and Photoshop.